It's not every day that you get to sit down and chat with someone whose career journey has intertwined with yours for over a decade. That's precisely the privilege I had during my recent LinkedIn Live session with Wendy Coplen, Marketing Director of Account Management at Bell Partners.
Wendy's journey, from her early days at AvalonBay to her current role at Bell Partners, is a testament to her experience in property marketing across various real estate investment trusts (REITs) and brands. Wendy began her journey at AvalonBay in 2009, initially joining the Investments team before transitioning into Marketing in 2011. Over the years, she's navigated through different roles, honing her skills and expertise in regional marketing, branding, lease-up strategies, and acquisition marketing. Her journey led to her current role at Bell Partners, where she oversees marketing account management, leveraging her knowledge and experience in the field.
During our LinkedIn Live session, Wendy provided invaluable insights into the evolution of marketing structures within Bell Partners. She discussed how the company underwent a significant restructuring to enhance efficiency and better support their clients, both third-party and personal. Wendy highlighted the importance of aligning marketing functions with operational goals, especially when dealing with diverse portfolios that include stabilized properties, lease-ups, and acquisitions.
As we wrapped up our session, one thing became clear: Wendy's journey isn't just a testament to her success—it's an example of Bell Partners' dedication to setting the bar high in property marketing. I can't wait to see what's next for Wendy and the whole team at Bell Partners as they keep pushing the boundaries in the industry.