If you have ChatGPT Pro and haven't tried Sora yet, you need to try it pronto!
Sora and similar AI-powered text-to-video models are making waves in the AI video space, offering hyper-realistic renderings that push the boundaries of video creation. As AI video production advances, marketers are gaining powerful tools to streamline video production, enhance storytelling, and unlock new creative advertising possibilities.
The saying goes that "a picture is worth a thousand words," but according to Dr. James McQuivey from Forrester Research, video is worth 1.8 million. With the rise of AI-driven tools like Sora, video content is becoming more accessible than ever, opening doors for businesses of all budget sizes to easily tap into video marketing.
At Apartment Geofencing, we help multifamily marketers leverage OpenAI to create videos using AI technology. This technology scans the Internet for data and collects assets to quickly produce brand-approved videos for apartment communities. Videos propagate with brand-approved colors and logos, special messages or slogans, as well as images and assets from community websites and more!
While Sora’s capabilities are impressive, it’s not without its flaws. In initial testing, some clips required multiple rounds of re-prompting to remove inconsistencies, and even then, occasional glitches remained. However, the ability to refine footage through natural language input and adjust the ‘remix strength’ allows for iterative improvements, making AI video generation an increasingly viable option for content creators and marketers.
Below are a few clips I generated with some custom prompts. Note the goofs from the animated image. Sora is far from perfect but I’m already blown away by its current capabilities.
But you don't have to wait for Sora to improve to tap into AI video. Book a demo today with us to learn how to expedite your properties' video production with AI!
One of the most exciting aspects of Sora is its potential to generate unique B-roll and custom stock footage. Whether for explainer videos, marketing campaigns, or social media content, AI-generated video could reduce reliance on expensive production shoots and stock libraries. With the remix feature, creators can fine-tune their footage to better align with their vision.
Sora also can animate video and image files, though noticeable continuity issues can arise. Interestingly, at present, Sora refuses to animate uploaded files that contain people—likely due to legal considerations. While these limitations exist, the technology is evolving rapidly, hinting at even greater capabilities on the horizon.
Looking ahead, it’s quite possible that these AI video tools will continue to advance and perhaps even be able to seamlessly animate static property images and videos into fully customized marketing footage revolutionizing how multifamily marketers showcase properties and engage potential customers.
While Sora and similar AI video generators are still in their early stages, their potential is undeniable. As the technology improves, we can expect increasingly refined outputs, smoother animations, and expanded use cases.
Nonetheless, multifamily marketers can already tap into expedited video production with AI. Book a demo to learn more!