It was truly a pleasure speaking with Autumn Hunt, Director of Marketing at Resi.
During my recent LinkedIn Live interview with Autumn, she highlighted that one of the primary challenges in aligning marketing and operations teams is differing priorities. Marketing often focuses on creative strategies and engagement, while operations emphasize efficiency and occupancy rates. Bridging this gap requires open communication and mutual understanding. She shared a successful case where a marketing campaign was designed in close partnership with the operations team. By collaborating on a leasing event, they not only increased foot traffic but also saw a notable boost in occupancy rates, demonstrating the impact of teamwork on overall performance.
Autumn discussed the importance of regular meetings and joint goal-setting sessions to help both teams understand each other’s roles. By creating shared objectives, they can foster a collaborative culture that aligns their efforts toward common goals. When it comes to evaluating success, Autumn believes that both teams can agree on metrics like lead conversion rates and occupancy levels. These KPIs provide a clear picture of how well their combined efforts are translating into revenue growth.
Autumn is the Director of Marketing at Resi, where she's on a mission to revolutionize how property marketers create, measure, and deliver impactful digital experiences to residents. Resi creates marketing software and top-of-the-funnel digital experiences that attract, engage, and convert prospective renters. In her previous role, she was the Head of Marketing for a multifamily operator where she transformed their marketing, leasing, and innovation efforts. In her free time, you can find cooking a new meal, starting a new house project, or spending time with her husband and daughter.