Creative Specifications

Please refer to the guidelines below when creating or submitting creative to our team.

Display Ads

Animated ads are suggested, but static ads are also accepted. Please include the dimensions in the name of the banner files and ensure it matches the provided files.

Size: 2MB (HTML5), 200MB (GIF)
Dimensions: 8 sizes of the same ad
• 250x250 • 320x50
• 300x50 • 320x480
• 300x250 • 336x280
• 300x600 • 728x90

Animated

File type:
• HTML5 preferred for quality
• Web fonts only (no custom fonts)
• GIF also accepted

Length:
• 18 max fps
• 30s max duration

Static

File type: *PNG or JPG
When exporting a JPG or PNG, select the right resolution to ensure correct dimensions.

*PNG
Resolution: Screen (72 ppi)

*JPG
Resolution: Screen (72 ppi)
Color mode: RGB
Quality: Maximum/High
Compression: Baseline (Standard)

Meta Ads

Images that consist of more than 20% text may experience reduced delivery.

File type: *PNG or JPG
Ratio/Dimensions: 1.91:1 to 4:5, 1080x1080px min
Resolution: Upload the highest resolution image available
Primary text: 125 characters max
Headline: 40 characters max

Meta/Instagram Stories

Ratio/Dimensions: 1080x1080, 1080x1920, 960x540, and 1178x1080

Streaming TV Commercials

Size: 200mb max
Ratio/Dimensions: 16:9, 1920x1080 or 1280x720
File type: .MP4 preferred. Other video formats accepted but are not guaranteed to work.
Length: *15 or 30 seconds preferred, any length up to 60 seconds accepted
Color space: 4:2:2
Profile: Main profile @ main level (MP@ML)
Constant bitrate (CBR): 15-60 mbps preferred
Variable bitrate (VBR): 20-60 mbps accepted

No letterboxing or pillarboxing allowed.

*Pricing and inventory: 0-15 seconds = 15 second video, 16-30 seconds = 30 second video, and 31-60 seconds = 60 second video.

Streaming TV & Kurie ReTV® Commercials on Hulu

For clients on the Unlimited package or who select the Kurie ReTV® add-on, the following are our Hulu-spec requirements:

Audio Bitrate: Minimum 192 kbps
Audio Sample Rate: 48,000 hz
Video Bitrate:
Preferred: Constant Bitrate (CBR) of 10-60 Mbps
Accepted: Variable Bitrate (VCR) of 20-60 Mbps
Codec: H.264
Color Space: 4:2:2
Duration: 15, 30, or 60 seconds
File Size: 10 GB, maximum
Resolution (Aspect Ratio): 1920x1080, or 1280x720 (16:9)
Call-to-Actions (CTA): CTA buttons that look clickable and include copy, such as Learn More or Buy Now, are not allowed because video commercials are not directly clickable on most devices.
URLs: URLs are accepted and can be included in the content of an ad.

File Types:
-Quicktime movie (.MOV) recommended but .mpeg-4 (.mp4) accepted
-PNG or JPG accepted. JPG is better for images with blended tones, like photos. PNG is better for images with flat tones, like logos, text, and graphics.

Frame Rate (fps): Accepts 29.97, 23.98, 25, or variable frame rates.

Frame Rates refer to how many individual frames appear in a video per second. Videos should be delivered in their native frame rate or the frame rate the source footage was shot. Failing to provide an ad that meets the required frame rate can result in the ad being rejected due to duplicate frames.

Duplicate frames are repeated frames in a video, usually in a set pattern due to a pull-down conversion. The issue usually occurs when it's changed from it's original frame rate. The native video should be used instead of the converted version.

Stitched Ads: Stitched ads are not accepted. Two 15-second ads cannot be joined together to create a 30-second ad.

Leaders: Ads with leaders, such as slates or countdowns, are not allowed.

Questions?

Need help? Contact us at clientsuccess@apartmentgeofencing.com