How It Works

What is Geofencing Marketing for Apartments?

With over 90% of mobile users owning a smartphone with GPS tracking capabilities, location-based marketing has become more central to reaching always-connected prospects. Geofencing marketing is a location-based marketing strategy that displays relevant ads to visitors who walk into a geofence (a digital fence). Geofences can take the form of competitor properties, employers, neighborhood points of interest and even events!

 

Geofencing marketing for apartments is particularly effective, as properties are able to create demand for their property with captivating creative that shines bright in contrast to traditional apartment marketing. Contact us to gain free geofencing expertise to bolster your local apartment marketing!

ID_Icon-YelCustomerIntel

Prospect Intelligence

Find out where your prospects live, work and play with our Prospect Intelligence Report. Identify current residents from competitors to identify a broader list of feeder communities and analyze local points of interests like shopping, restaurants and gyms.

ID_Icon-YelTargeting

Precise Targeting

Whether it’s a mixed-use community, garden-style property or highrise, we microtarget properties to ensure we only capture current renters and prospects. Unlike standard geofencing companies, our geofences are accurate within feet. Pinpoint targeting ensures that your campaign budget is targeting the right audience.

ID_Icon-YelOptimization

Expert Optimization

We set it and perfect it! Leverage the expertise of our data team with monthly actionable insight analysis. We help optimize your apartment marketing campaigns to determine which locations are generating unique walk-ins, then adjust each campaign accordingly.

Don't let your competitors geofence your multifamily property before you do!

HubSpot Video

Advantages of Adding Geofencing to your Apartment Marketing

It can be difficult to stand out in paid search and ILSs for apartments. Paid search ads bind you with character limits, and ILSs can dilute your properties’ unique amenities with templates. That is why geofencing for apartments is especially effective. ApartmentGeofencing.com allows your property to shine early in your prospect’s decision-making process with eye-catching creative.

 

Tantalize prospects with your amenities via animated banner ads and short, unskippable commercials viewable on streaming TV channels. With over three years of mobile location data, we help pinpoint feeder communities and anticipate the location of your current prospects to target them across all their devices.

 

Geofencing is also a great way to target employees from major local employers!

STREAMING TV CASE STUDY

Learn how affordable, highly-targeted, unskippable commercials can drive tours and online conversions for your properties. Featured in this case study are four property types in various markets and their performance over a three-month period.

ID_OTT-CTVMockup

How Geofencing Can Unlock Hyper-Local Apartment and Multi-family Marketing

With over three years of mobile data, our Prospect Intelligence Report highlights key demographic and behavioral traits that identify where your prospects live, work and play. This prospect information is crucial to determining which locations will yield the most ROI for your geofencing campaigns.

 

Geofencing for apartments is the key to unlocking hyper-local, digital marketing campaigns for your multifamily property. Capture competitor traffic and captivate your prospects across all their devices.

 

Click here to book a demo and discover the near-unlimited geofencing possibilities forward-thinking apartment marketers like you are leveraging.

1. Set Up Custom Target Zones

Geofence the locations your customers frequent the most, in custom "target zones." From coffee shops to grocery stores, parking lots to train stations, major employers to local businesses, the geofencing possibilities are (almost) endless. Target zones for apartments can include competitor leasing centers or local garden-style or high-rise properties.

ID_How-Boundaries
ID_How-Devices

2. Target Prospects Through All Their Connected Devices

Once a prospect walks into a target zone with their GPS-equipped smartphone, their anonymous mobile ID is captured. Contacts are now eligible to receive eye-catching, action-oriented banner ads on their mobile phone. However, as they return home and connect their mobile device to their home network, they open a portal to all their other connected devices. Now, your property can continue creating demand by showcasing animated banner ads and unskippable 15-30 second commercials on streaming TV apps like Hulu and Sling TV. See prices here.

3. Measure Conversions

The best part? Your geofencing campaigns are totally trackable. With multiple awareness points available for your prospects to learn about your property, there are two conversion metrics we can measure: website conversions and walk-ins. To measure walk-ins, we set up a geofence around your property, also called a “conversion zone,” to be able to identify mobile IDs that came from your target zones. With advanced attribution, our clients are never left to wonder about the efficacy of their campaigns.

ID_How-Targeting

Find Out Where Your Customers Live, Work and Play with Prospect™ Intelligence

ID_RG-How-Customer Intel

Now Included With Standard Package and Above!

 

Prospect™ by ApartmentGeofencing.com is the most powerful and effective prospective renter analytics tool on the market.

 

Prospect™ enables you to improve advertising and forecast potential locations for future development by mapping and defining who your customers are, where they are located and the value of those customers to your management and development teams. Prospect™ gives you the insight needed to make confident, accurate decisions in your advertising and development.

 

All location data within our Prospect™ Intelligence Report has been anonymized for privacy protection, so you can rest assured that all research is Fair Housing compliant.

"We decided to test ApartmentGeofencing.com and saw an immediate surge in over-all foot traffic."
GrayLane
  1. Gray Lane

Director of Marketing Opertaions, ECI Group

Ready to see how we can boost qualified walk-ins to your leasing office through geofencing? In just 30 minutes, you can gain FREE geofencing expertise.