How It Works – Apartment Marketing

How Does Geofencing For Apartments Work?

With over 90% of mobile users carrying smartphones with GPS, location-based marketing isn’t just a nice-to-have—it’s the way to connect with always-on prospects. Enter geofencing: a smart, location-driven strategy that serves up targeted ads to people as they step inside a virtual boundary (aka a geofence). Think competitor properties, workplaces, local hotspots, and even events.

For apartments, geofencing is a game-changer. It lets your property stand out with bold, captivating creative that leaves old-school apartment marketing in the dust. Ready to level up?

Data-Driven Targeting

We leverage GeofenceiQ™ to analyze your competitor residents' history based on real mobile location data to distill the best locations to capture future prospects. Then, target them with captivating creative.

Always Fresh Creative

Highlight your amenities to prospects across all their devices, including desktop and streaming TV. Most importantly, measure the amount of website conversions and walk-ins your geofencing campaign generated.

Proactive Optimization

We optimize geofencing campaigns with frequent recommendations from our data team. We implement actionable insights to ensure that your campaigns respond to changing renter and prospect behavior.

Why Add Geofencing to Your Apartment Marketing?

Paid search and ILSs make it hard to stand out—character limits and templates don’t do your property justice.

Apartment Geofencing changes that, putting your community in front of prospects early with bold banner ads and unskippable streaming TV spots on 200+ channels.

With years of location data, we pinpoint feeder communities and target prospects across all their devices—even employees at major local employers. Ready to shine? Let’s chat!

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Reaching Renters in Urban Markets: Success with Geofencing

Explore how one of our clients with a portfolio valued at more than $10 billion navigated fierce competition in urban markets by leveraging geofencing and combining it with streaming TV ads.

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1. Set Up Custom Target Zones

Geofence the places your prospects visit most with custom “target zones.” From coffee shops to grocery stores, train stations to major employers, the possibilities are nearly endless. For apartments, target zones can include competitor leasing centers or nearby garden-style and high-rise communities.

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2. Target Prospects Through All Their Connected Devices

When a prospect enters a target zone with their GPS-enabled smartphone, their anonymous mobile ID is captured. From there, they’ll start seeing eye-catching, action-driven banner ads on their phone. But it doesn’t stop there—once they connect to their home Wi-Fi, your ads follow them to all their connected devices. That means your property can shine with unskippable commercials on top streaming tv apps like Hulu and Sling TV.

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3. Measure Conversions

The best part? Geofencing campaigns are fully trackable. Prospects get multiple touchpoints to learn about your property, and we measure two key conversions: website visits and walk-ins. For walk-ins, we create a “conversion zone” around your property to capture mobile IDs from your target zones. With advanced attribution, you’ll never be left guessing how effective your campaigns are.

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DISPLAY PERFORMANCE BY CAMPAIGN TYPES

Review performance expenditures for geofencing campaigns by campaign type. Click below to review typical benchmarks in a display campaign.

View Benchmarks

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