We’ve collected some of our most Frequently Asked Questions (FAQs) to help address common questions apartment marketers have when evaluating ApartmentGeofencing.com.
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Geofencing marketing is a location-based marketing (LBM) strategy that relies on GPS technology from smartphones to deliver relevant ads to potential customers who have stepped into custom digital “fences,” or geofences. ApartmentGeofencing.com can help your multifamily property set up geofences around competitor leasing sites, local gyms, parks, stadiums, events and more! Visit our How Geofencing Works page to learn more.
Our fully transparent pricing model does not lock our customers into any long-term contracts. The initial commitment is three months, then month-to-month after that. ApartmentGeofencing.com makes location-based marketing feasible for any budget.
We can track impressions, commercial views, clicks to your website and, most importantly, walk-ins by creating a geofence conversion zone at your leasing office. Over time, we optimize the campaigns to increase walk-ins and decrease cost-per-acquisition to show an incremental increase in foot traffic.
YES! We can politely steal customers that walk into the premises of your competitors’ leasing offices with geofence marketing. We have also found that geofencing neighborhood hot spots can draw prospects from top employers to pique interest.
Ready to dive into location-based marketing for apartments with one of our sales experts? Schedule a demo today!
A target zone is made up of designated hot spots that we draw a digital fence around to target potential renters. Unlike standard geofencing apartment marketing agencies, we do not simply set up a radius around target zones. Our geofences are accurate within feet, customized to precisely target the perimeters of a desirable premise. These target zones capture mobile advertising identifiers (also known as mobile ad ID or MAID) from walk-in traffic to start sending targeted ads to visitors on their mobile phones and other connected home devices upon connecting to their home WiFi network.
ApartmentGeofencing.com features pricing packages tiered for incremental performance suitable for any budget. For as little as $195/month, our Saver Package unlocks high-performing geofencing campaigns for savvy apartment marketers and multifamily property owners. Click here to see our full pricing options.
Our penalty-free cancellations make geofencing for apartments accessible for all apartment marketing budgets. Instead of having to coordinate with an external apartment marketing agency to optimize visuals and video ads, we facilitate creative creation for a small, one-time setup fee.
From the initial kick-off call to the campaign, going live typically takes six business days, assuming we receive all assets and feedback in a timely manner. For campaigns with video production, the process can take up to 14 business days. Once the campaigns goes live, your ads will start to show immediately. We remove the need to work with a separate apartment marketing agency to streamline the creation of your creatives.
Apartment-specific mobile ads will appear on the tens of thousands of mobile apps and mobile websites that accept advertising, such as the Weather Channel app, MSN and ESPN, as well as social media on Facebook and Instagram. Mobile ads can be various sizes and can rotate to deliver key messaging and branding for each local apartment.
15-30 second video ads appear in streaming platforms like Sling TV, Pluto TV and more! Now we can even target customers watching Hulu or listening to popular music streaming services like iHeart Radio and Spotify. We can also create video ads formatted for television using asset photography — without expensive filming.
Conversion zones are the most powerful tool for tracking online to offline conversions in mobile multifamily advertising. By tracing a virtual conversion zone around a physical location, apartment marketers can measure the amount of physical traffic to the location from any customers who have seen your ad. Essentially, the physical location of your leasing office or (even the drivable area in a garden-style property) serves as the ultimate conversion zone as we work to increase walk-ins to your location.
Ready to add hyper-local geofencing to your apartment marketing? Book a demo today!
Marketing Manager, Demand Generation, Bell Partners, Inc.