Case Studies
Result-Driven Geofencing Campaigns for Apartments
When it comes to geofencing for apartments, Apartment Geofencing is the top industry expert. We’ve delivered over 900 million display impressions and 6 million commercial views, generating over 600,000 unique walk-ins for our apartment clients and continue to have 97.7% client retention.
Check out some of our case studies to see the how our results-driven geofencing campaigns drive walk-ins and website traffic.
Reaching Renters in Urban Markets: Success with Geofencing
Explore how one of our clients with a portfolio valued at more than $10 billion navigated fierce competition in urban markets by leveraging geofencing and combining it with streaming TV ads. This case study demonstrates how geofencing can be used in an omnichannel approach to stand out in competitive markets and drive prospective renters to leasing offices.
Streaming TV Improves Geofencing Performance for Multifamily Operators
See how three multifamily operators enhanced their campaign results by integrating streaming TV with geofencing campaigns. By adding streaming TV ads without increasing display impressions, the operators saw a significant boost in foot traffic. The findings illustrate the success of blending traditional and digital marketing tactics to drive better performance in the multifamily market.
2X Walk-Ins Acquired for Bozzuto
See how our geofencing campaigns more than doubled foot traffic over a 90-day period at 30+ Bozzuto communities. Even after reducing paid search, Bozzuto experienced an increase in website traffic due to Apartment Geofencing
effective targeting of upper and mid-funnel prospects.
Streaming TV Advertising
Learn how affordable, highly-targeted, unskippable video commercials can drive tours and online conversions for your properties. Featured in this case study are four property types in various markets and their performance over a three-month period.
How to Connect the Dots Between Changes to Privacy & Paid Social Performance
Learn how we helped a leading property management company combat the recent iOS 14.5 update to improve campaign reporting in Facebook/Instagram using first-party data. As privacy updates changes the digital landscape, our clients can continue to access measurable conversion metrics to gauge which apartment marketing ideas generated the most ROI.
Renters Stay Close to Home in 2021
Using historical mobile location data, we determined changes to renter commuting patterns in Chicago and Dallas from 2019 through 2021. Post-pandemic remote culture changed commuter behavior, spurring new, hyper-local apartment marketing ideas amidst emerging points of interests.
The Changing Demographics of Renters in D.C.
Using historical mobile location data, we determined the major demographic shifts due to COVID-19 in both downtown and suburban Washington, D.C.
We decided to test ApartmentGeofencing.com and saw an immediate surge in over-all foot traffic.
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