Changing Renter Demographics in D.C.

Understanding Commuter Trends

Using historical mobile location data, we determined the major demographic shifts due to COVID-19 in both downtown and suburban Washington, D.C. See how we used our partnership with Experien to distill the different customer profiles to analyze the shifts that occurred from 2019-2021. 

  • Identify your target demographic: We help create engaging creative that resonates with your changing target demographic. Analyze your dominant customer profiles to craft messaging that appeals to your ideal customer segments. 
  • Deploy omnichannel brand awareness: Target prospective renters with engaging banner and unskippable, streaming TV ads customized to showcase your properties' amenities.

Where should we send the case study?

Our ApPROACH

Analyze-Current-Residents
Prospect Intelligence

Discover where your prospects live, work and play. Access their most frequented points of interest with a comprehensive market analysis sourced from real mobile location data. Identify top feeder communities before your competition!
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Precise Targeting

Highlight your amenities to prospects across all their devices, including desktop and streaming TV. Most importantly, measure the amount of website conversions and walk-ins your geofencing campaign generated.
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Expert Optimization

We optimize geofencing campaigns with frequent recommendations from our data team. We implement actionable insights to ensure that your campaigns respond to changing renter and prospect behavior.

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Apartment Geofencing™ (ApartmentGeofencing.com) is owned and operated by the team at Intrinsic Digital. We are a group of digital marketers focused solely on implementing geofencing technology for our multifamily clients, eliminating the barriers to add this emerging technology into their local apartment marketing strategies. We equip our clients with the most advanced technology available in location-based marketing.

Contact Us

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1910 Towne Centre Boulevard, Suite 250
Annapolis, MD 21401

202.875.9780

© 2025 Intrinsic Digital

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