CTV Advertising or Streaming TV Ads – Apartment Geofencing

Powerful Reach, Pinpoint Precision

Remember when getting your ad on TV was a big deal? It still kind of is—only now it’s smarter, easier, and more affordable, thanks to streaming TV. Combine that with the pinpoint precision of geofencing, and you’ve got the future of multifamily digital marketing. Data-driven targeting, always-fresh creative and unskippable video ads mean no wasted impressions—just maximum visibility and measurable impact. Plans start at $325/month.

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High Impact

Discover where your prospects live, work and play. Access their most frequented points of interest with a comprehensive market analysis sourced from real mobile location data. Identify top feeder communities before your competition!

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Precise Targeting

Highlight your amenities to prospects across all their devices, including desktop and streaming TV. Most importantly, measure the amount of website conversions and walk-ins your geofencing campaign generated.

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Expert Optimization

We optimize geofencing campaigns with frequent recommendations from our data team. We implement actionable insights to ensure that your campaigns respond to changing renter and prospect behavior.

Advantages of Streaming TV Advertising for Apartment Marketing

The best part? We offer streaming TV advertising for apartments at no additional cost! Getting your local apartment ad on the big screen is more affordable than ever! Showcase your property’s 15- or 30-second unskippable commercial (with localized information specific to your property) on popular streaming platforms like Sling TV, Pluto TV and more.

We can also track conversions from your streaming TV campaign after a prospect watches your commercial. We’ll know if they convert via an action on your property website with their laptop or tablet or as a walk-in visiting your leasing office. Streaming TV advertising for apartments strategically shows your local commercials across all streaming devices to a hyper-local audience generated from your geofencing campaign.

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Kurie ReTV®: Streaming TV Retargeting for Multifamily

ReTV® (from our sister agency, Kurie) is perfect for multifamily marketers focused on lower funnel prospects, ReTV® lets you reach website visitors with unskippable commercials on over 200 streaming TV apps. Plans start at $325/month per property, and can be scaled to fit your budget.

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Streaming TV FAQ

What is a Connected TV (CTV)?
Connected TV (CTV) refers to devices that deliver TV streaming content. CTV devices can include inherently connected smart TVs or equipment retrofitted with a Roku or an Amazon Fire Stick. Apartment Geofencing helps you deploy ads front and center on streaming TV so that your prospects can watch your captivating ads from the comfort of their living rooms.

Streaming TV brings unskippable commercials to:
- Prospects who have visited your website
- Potential renters at home to drive awareness and consideration
- Potential prospects at competitors’ locations, employers or other points of interest
What is Streaming TV Advertising?
Media channels like Netflix, Hulu or Sling TV have disrupted the cable industry. But with a myriad of streaming services, the average consumer is limiting the amount of services they sign up for, leaving companies like Netflix to explore ad-supported, lower-cost tiers to diversify their revenue. Ad-supported streaming TV is here to stay.

Streaming TV benefits for multifamily marketers:
- Tap into audiences on streaming platforms like Pluto TV, Sling TV and Hulu
- No added cost for clients on our Standard package or above
- We have affordable video production costs to create a 15- and 30-second commercial for your property

What are Kurie Video Ads?

Most clients do not have local video ads specific to their multifamily properties to quickly enroll in streaming TV advertising. That's why we're pioneering Kurie Video services for the multifamily sector. Using only online photos and content, we craft top-notch videos, enabling apartment marketers to highlight properties dynamically. Adjustments to video content, from text to branding, are seamless.

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STREAMING TV BENCHMARKS

Review performance expenditures for geofencing campaigns by campaign type. Click below to review typical benchmarks in a display campaign.

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Streaming TV Display Averages Apartment Marketing

We’re always relying on the prospect that is already looking. Geofencing allows us to target prospects that are not even looking to move right now. It should be a must for any strategic multifamily marketing plan and the ApartmentGeofencing.com team has been incredible to work with.

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Britt Gutierrez

Marketing Manager, Demand Generation, Bell Partners, Inc.