Powerful Prospect Intelligence
Data-Driven Targeting
GeofenceiQ™ by Apartment Geofencing in partnership with Placer.ai, harnesses years of anonymous mobile location data to reveal where your prospects live, work, and play. Gain insights into favorite places, competitor trends, exclusive planned developments, and seasonal hotspots—all to supercharge your geofencing strategy.
GeofenceiQ™ is Data-Driven Targeting, Powered by Placer.ai
How does it work? We analyze anonymous mobile movements to and from your top competitor properties to uncover valuable patterns. Using this data, we extend your geofencing campaigns to target:
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Previous residences, turning them into new prospecting hotspots
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Major employers where renters work
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Favorite local places—restaurants, retail, parks, and more
GeofenceiQ™ Reports: Your Competitive Edge
With our standard geofencing plans and above, you’ll have access to two powerful GeofenceiQ™ reports:
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Initial GeofenceiQ™ Report – A complimentary one-time report during onboarding, used by our team to design campaigns that outperform traditional conquesting strategies.
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GeofenceiQ™ Quarterly Reports – Ongoing intelligence starting at just $95/month per property, featuring exclusive insights like planned developments and seasonal trends.
Analyze Current Residents
Apartment Geofencing helps you identify top feeder communities. Analyze multiple years of your competitors’ resident history based on real mobile location data to distill the best locations to target future prospects. Then, target them with captivating creative.
Target Top Employers
Tap into commuter trends and funnel traffic to your leasing office. Our prospect research report lets you view local trade areas and identify top employers. With access to renter profiles from competitor properties, our clients can access average drive distance to work.
Discover Favorite Hot Spots
Identify where your prospects hang out and play after business hours. From local gyms to nearby restaurants, our prospect research report gives you the intelligence needed to target your ideal prospects based on past location behavior.
Smart Prospect Research Designed for Multifamily Marketers
Location-Based Market Research
Placer.ai reporting and our analysis takes the guesswork out of how to find renters. This report unveils high-converting points of interests to target in your geofencing campaigns.
We enable you to improve advertising and forecast potential locations for future development by mapping and defining who your customers are and where they are located. Plus, it helps show the value of those customers to your management and development teams. When paired with client-provided competitors, we distill invaluable data that informs a strategic playbook for your geofencing advertising (or marketing) strategy.
ADVANTAGES:
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Identify core customers
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Create specialized market optimization reports
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Explore a customized list of new competitor locations
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Define audience and demographic groups based on past visitation
Comprehensive Resident Demographic Analysis
Placer.ai reporting and our analysis helps distill prospect profiles that will generate walk-ins and lock-in leases. With market and direct competitor analysis on hand, we help identify a broader competitive property set, gaps in the market, major employers, neighborhood points of interest and resident commute data.
Prospect research is the GPS equivalent to running a “find renters near me” search query for apartment marketers, but with an added historical look back of multiple years! All location data within Placer.ai has been anonymized for privacy protection, so you can be confident all research is Fair Housing compliant.
RESTRICTED USE OF PLACER.AI DATA: ApartmentGeofencing.com uses Placer.ai data to provide analysis for location-based marketing (geofencing) campaigns for apartments only. We also do not provide aggregate data. Ask us about the advantages of working with Placer.ai.
We’ve been very satisfied with Apartment Geofencing. Their team provides detailed monthly reporting and regularly provides recommendations to boost campaign performance. They’ve been a pleasure to work with and we look forward to continuing our relationship with them.
Ready to see how we can boost qualified walk-ins to your leasing office through geofencing?
In just 30 minutes, you can gain FREE geofencing expertise.