Changing Renter Demographics in D.C. Case Study
Using historical mobile location data, we determined the major demographic shifts due to COVID-19 in both downtown and suburban Washington, D.C. See how we used our partnership with Experien to distill the different customer profiles to analyze the shifts that occurred from 2019-2021.
- Identify your target demographic: We help create engaging creative that resonates with your changing target demographic. Analyze your dominant customer profiles to craft messaging that appeals to your ideal customer segments.
- Deploy omnichannel brand awareness: Target prospective renters with engaging banner and unskippable, streaming TV ads customized to showcase your properties' amenities.