FREE ON-DEMAND VIRTUAL EVENT

Mobile Location Data for Smarter Advertising

SEPTEMBER 2024

Harnessing location-based analytics for prospect advertising

Combining mobile location data and geofencing opens limitless possibilities for refined and impactful multifamily marketing strategies.

What you'll learn:

  • Gain insights into integrating mobile location data into market research and advertising strategies by analyzing marketing trends, migration patterns, and the nuanced dynamics of urban and suburban markets.

  • Uncover where your prospects live, work, and play—then target them directly with geofencing through their connected devices (mobile, laptop, desktop, and even streaming TV).

  • How to target competitor customers with enticing creative that spotlights your amenities, offers, and property location.

Featured Speakers
Matthew Kilmurry NEW (1)

Matthew Kilmurry

Founder, ApartmentGeofencing.com

Matthew Kilmurry, Founder and Chief Executive Officer, has been a pioneer in digital marketing within the apartment and multifamily industry since the early 2000s. He started in digital marketing by optimizing multifamily websites for search engine rankings and has been deeply involved in the industry as technology and tactics have evolved. Having worked as VP of Digital Marketing at Bozzuto and AvalonBay, he understands the need of apartment marketers to show real results to their operations and ownership teams. 
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Ben Witten

Head of Real Estate Strategy, Placer.ai

Ben leads strategy for the Real Estate vertical at Placer.ai. Prior to joining Placer, Ben spent 7 years at Trademark Property Company as Vice President of Finance & Asset Management where he was responsible for coordinating strategy, finance and asset management functions within Trademark’s $3B portfolio including the redevelopment of several market-dominant lifestyle and mixed-use assets. Ben is a member of the International Council of Shopping Centers (ICSC) and Urban Land Institute (ULI).

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Apartment Geofencing™ (ApartmentGeofencing.com) is owned and operated by the team at Intrinsic Digital. We are a group of digital marketers focused solely on implementing geofencing technology for our multifamily clients, eliminating the barriers to add this emerging technology into their local apartment marketing strategies. We equip our clients with the most advanced technology available in location-based marketing.

Contact Us

2025 bpw Original 1Intrinsic_Digital_2022_Certification_Badge (2)

1910 Towne Centre Boulevard, Suite 250
Annapolis, MD 21401

202.875.9780

© 2025 Intrinsic Digital

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