AptGeo Webinar - Sept. 2024

Harnessing location-based analytics for prospect advertising

Combining mobile location data and geofencing opens limitless possibilities for refined and impactful multifamily marketing strategies.

What you'll learn:

Gain insights into integrating mobile location data into market research and advertising strategies by analyzing marketing trends, migration patterns, and the nuanced dynamics of urban and suburban markets.
Uncover where your prospects live, work, and play—then target them directly with geofencing through their connected devices (mobile, laptop, desktop, and even streaming TV).
How to target competitor customers with enticing creative that spotlights your amenities, offers, and property location.

Matthew Kilmurry
Founder, ApartmentGeofencing.com

Matthew Kilmurry, Founder and Chief Executive Officer, has been a pioneer in digital marketing within the apartment and multifamily industry since the early 2000s. He started in digital marketing by optimizing multifamily websites for search engine rankings and has been deeply involved in the industry as technology and tactics have evolved. Having worked as VP of Digital Marketing at Bozzuto and AvalonBay, he understands the need of apartment marketers to show real results to their operations and ownership teams.

Ben Witten
Head of Real Estate Strategy, Placer.ai

Ben leads strategy for the Real Estate vertical at Placer.ai. Prior to joining Placer, Ben spent 7 years at Trademark Property Company as Vice President of Finance & Asset Management where he was responsible for coordinating strategy, finance and asset management functions within Trademark’s $3B portfolio including the redevelopment of several market-dominant lifestyle and mixed-use assets. Ben is a member of the International Council of Shopping Centers (ICSC) and Urban Land Institute (ULI).

Mobile Location Data for Smarter Advertising

Harnessing location-based analytics for prospect advertising

Featured Speakers

Matthew Kilmurry
Founder, ApartmentGeofencing.com

Ben Witten
Head of Real Estate Strategy, Placer.ai

Mobile Location Data for Smarter Advertising

Harnessing location-based analytics for prospect advertising

Featured Speakers

Matthew KilmurryFounder, ApartmentGeofencing.com

Ben WittenHead of Real Estate Strategy, Placer.ai

Matthew Kilmurry
Founder, ApartmentGeofencing.com

Ben Witten
Head of Real Estate Strategy, Placer.ai