MADE FOR MULTIFAMILY
Where do your prospects live, work and play? How can your properties use location-based marketing to reach the right audiences and attract ideal new residents?
ApartmentGeofencing.com designs and deploys campaigns property-by-property that help multifamily marketers reach the right prospective residents with pinpoint precision. We employ a three-pronged approach of market research, advanced targeting and ad delivery (across display, video, OTT/CTV, and social) and actionable reporting based on what really works to drive increased foot traffic and engagement with your properties.
Check out our newest case study on OTT/CTV (connect tv advertising) and learn how affordable, highly-targeted, unskippable commercials drove measurable walk ins and website conversions across multiple property types.
TARGET PROSPECTS WITH THE POWER OF GEOFENCING TECHNOLOGY
Geofence where prospects visit from garden style to high rise comps; coffee shops to grocery stores; parking lots to train stations; major employers to local businesses. It’s the equivalent of digital a frames in front of your competitors and digital flyers instead of community outreach.
Serve mobile ads using GPS technology to the people who enter these locations. Drive website visitors and leasing center foot traffic with action oriented banner ads. Your ads show up in a highly vetted list of websites and mobile apps so you can be sure your property brand is safe.
Report conversions whenever a captured user enter your community or leasing office. Geofences are accurate within feet!
- Drive Mobile Performance From Prospects
- Measure Online to Offline Conversions
- Target Competitor Leasing Centers
- Target Points of Interest Where Residents Live, Work and Play
- Pinpoint Accuracy
- Granular Localization Via Custom Shapes and Sizes
- Variable Recency (Instant – 30 days)
- More Powerful and Accurate than GEO-IP Targeting
- Target Event Locations During Specific Date & Time Ranges
WHAT ARE TARGET ZONES?
A virtual geofence is traced around an area where the property wants to target prospects visiting another physical location (i.e a competitor community, a venue or a specific part of town, etc.)
When the prospect enters the geofenced target location, they will then be served your community’s ads on their mobile device.
WHAT ARE CONVERSION ZONES?
Conversion Zones are the most powerful tool for tracking online to offline conversions in mobile apartment advertising. By tracing a virtual Conversion Zone around a physical location, apartment marketers can measure the amount of physical traffic to the leasing center from any prospects who have seen your ad.
WHERE DO MOBILE ADS APPEAR?
We have coverage across 90% of all smartphone users in the U.S. Mobile ads will appear on any mobile apps or mobile websites that accept advertising, such as general sites like CNN, ESPN, TMZ, local blogs or industry specific sites like Apartment Therapy. Mobile ads can be various sizes and can rotate to deliver key messaging and branding for each apartment.
AFFORDABLE, HIGHLY-TARGETED, UNSKIPPABLE COMMERCIALS
Over The Top (OTT) means we no longer have to go through major cable companies like Comcast or Verizon Fios to purchase expensive TV campaigns.
Connected TV (CTV) are devices that we can target and track like any other device (mobile, laptop, tablet) with pinpoint accuracy and conversion metrics.
Using cross-device matching, based on Wi-Fi and IP Address, we can group all the devices together in an apartment. Laptops, mobile phones, tablets, connected TVs - all become one and trackable.
Imagine being able to show a commercial on TV to someone after they use their laptop to visit your website.
Or a commercial on TV to someone whose mobile device visited your main competitor.
All of that, and more, is possible.
We can also track what happens after someone watches your commercial. We’ll know if they convert on your website with their laptop or tablet. Or visit your leasing office with their mobile device.
Provide your own 15 or 30 second video or have us create one for you.
Montage videos combine client-provided or stock assets in the form of still imagery, music and professionally recorded voice-over into an informative and visually captivating video.
$395 – 15 second video
$695 – 15 second & 30 second video
ApartmentGeofencing.com is built on the Simpli.fi platform, the programmatic platform purpose-built for localized advertising. We overlayed our BI and reporting system on top of Simpli.fi because it is, hands down, the most sophisticated geofencing technology on the market today. Combined we offer unparalleled scale and precision in mobile geofencing and attribution. Our ability to draw custom shaped geofences is unique among platforms and allows for granular advertising never seen before.
18,750 Guaranteed Ad Views in Target Zones
$195 Set Up Fee
37,500 Guaranteed Ad Views in Target Zones
$395 Set Up Fee
75,000 Guaranteed Ad Views in Target Zones
$795 Set Up Fee
125,000 Guaranteed Ad Views in Target Zones
$1,295 Set Up Fee
Facebook & Instagram Multiplier
Add To Any Package Standard or Above
ASK ABOUT OUR CUSTOM PACKAGES FOR LEASE UPS!
Prospect by ApartmentGeofencing.com is the most powerful and effective prospective renter analytics tool on the market.
Prospect enables you to improve advertising and forecast potential locations for future development by mapping and defining who your customers are, where they are located and the value of those customers to your management and development teams. Prospect gives you the insight needed to make confident, accurate advertising and development decisions.
We are very particular about marketing partners and spend. ApartmentGeofencing.com’s targeting and reporting aligns perfectly with our property marketing strategies.
We’ve been very satisfied with ApartmentGeofencing.com. Their team provides detailed monthly reporting and regularly provides recommendations to boost campaign performance. They’ve been a pleasure to work with over the past year and we look forward to continuing our relationship with them.
We decided to test ApartmentGeofencing.com and saw an immediate surge in over-all foot traffic.
We need digital marketing partners that bring solutions to improve property performance. ApartmentGeofencing.com is one of those partners. They provide regular insights, data and action items on key metrics for every property.
Meet The Team
We are a group of digital marketers focused solely on implementing geofencing technology for our multifamily clients. We pride ourselves in being ultra available and providing insight and recommendations that our multifamily clients demand.
Matthew Kilmurry, Chief Executive Officer, has been a pioneer in digital marketing within the multifamily industry since the early 2000s. Matthew started in digital marketing by optimizing apartment websites for search engine rankings and has been deeply involved in the industry as technology and tactics have evolved. Matthew has worked both within advertising agencies and management companies, such as his role as VP of Digital Marketing at Bozzuto. Matthew understands the need of multifamily marketers to show real results to their operations and ownership teams.
Director of Client Success
Director of Digital Marketing
Social Media Coordinator