Radha Atianzar

The Truth About “Set It and Forget It” Campaigns in Multifamily Marketing

There’s a comforting idea in marketing that once you’ve launched your campaigns, you can sit back and watch the leads roll in.

Keys Without Keepers: The Challenge of Oversupply in Multifamily

When a flood of new apartment buildings is under construction, one might assume prospects would breathe easier: more options, more competition,...