Samantha Allen

Meet the Audiences Every Multifamily Marketer Needs to Reach on Paid Social

Most multifamily marketers know paid social is powerful, but too often, it’s one-dimensional. You run a few ads, retarget, and hope something sticks.

Why Retargeting Alone Won’t Fill Your Leasing Funnel

Retargeting is the comfort zone of digital marketing.

The Renters You’re Missing: Why Waiting Until They Search is Too Late

If you’re waiting until renters start searching, you’re already too late.