In multifamily, generating website traffic isn’t enough. The real challenge is converting that traffic into tours, applications, and leases.
Most renters visit multiple property websites before making a decision. They browse floor plans, compare amenities, and then leave, often without taking the next step.
So how do you bring them back?
That’s where Kurie ReTV® comes in.
Kurie ReTV® is a Streaming TV website retargeting solution designed specifically for multifamily communities. It reconnects with renters who have already visited your website by delivering unskippable TV commercials directly to the biggest screen in their home.
Instead of hoping they return, you stay in front of them, strategically, intentionally, and at the right stage of their decision journey.
Below, we’ll break down how Kurie ReTV® works, where ads appear, how performance is measured, and which package option is right for your community.
Kurie ReTV® is a Streaming TV website retargeting solution designed specifically for multifamily communities.
It reconnects with renters who have already visited your property website by delivering unskippable streaming TV commercials directly to their household television.
In simple terms:
Someone visits your website → they later see your commercial on their TV.
Kurie ReTV® is a bottom-of-funnel strategy focused on converting warm website visitors into tours, applications, and leases.
Kurie ReTV® commercials run across 200+ premium streaming and FAST (Free Ad-Supported TV) apps on Connected TVs.
Examples include:
These placements appear during shows, movies, and live programming — in high-attention environments where viewers are fully engaged.
Important:
Kurie ReTV® ads appear on televisions only (not on mobile or tablets) creating a true TV-commercial experience.
A strong multifamily strategy typically looks like this:
Top & Mid Funnel
These drive traffic to your website.
Bottom Funnel
Kurie ReTV® works best when paired with traffic-driving campaigns, but it can also stand alone if your website traffic is strong.
ReTV® retargets people who have already visited your property website.
Here’s how it works:
If the viewer returns to your website and takes action — such as:
— that activity can be tracked in your reporting dashboard as a website conversion.
Kurie ReTV® is one of the most efficient warm-funnel channels available in multifamily today.
| AptGeo Streaming TV | Kurie ReTV® |
|---|---|
| Awareness-based | Intent-based |
| Targets geofenced audiences | Targets website visitors |
| Top-of-funnel | Bottom-of-funnel |
ReTV® only delivers commercials to TV's in households with recent website visitors.
You’ll have access to a dashboard reporting on:
Streaming TV is not a click-based channel. Its purpose is influence, recall, and conversion lift. Your dedicated client success representative will support your campaign with ongoing optimization recommendations.
Kurie ReTV® targets warm website visitors, so messaging should reflect that.
Recommended focus:
This is not broad brand awareness — it’s the nudge that brings renters back.
Most campaigns launch within 3–5 business days once pixels are successfully installed.
Kurie ReTV® delivery scales with website volume.
If traffic is limited:
*If you have a Standard Package or above with Kurie Commercials™, your current AptGeo Streaming TV commercial can be used for your ReTV® campaign.
In multifamily marketing, attention is valuable, but intent is powerful.
Kurie ReTV® focuses on prospective renters who have already shown interest in your community and moves them closer to action. It strengthens your bottom-of-funnel strategy, supports your leasing team, and ensures your property remains top-of-mind during a renter’s decision window.
Whether you’re already running AptGeo campaigns or exploring streaming TV for the first time, ReTV® offers a scalable way to turn website traffic into measurable leasing activity.
If you’d like to see whether Kurie ReTV® is a strong fit for your property, book a demo with our team!
Juli Loomis: Feb 20, 2026 11:26:08 AM
In multifamily, generating website traffic isn’t enough. The real challenge is converting that traffic into tours, applications, and leases.
Samantha Allen: Feb 10, 2026 9:00:00 AM
Vendor–operator relationships in multifamily marketing often fail for reasons that have little to do with performance and everything to do with...
Samantha Allen: Dec 22, 2025 8:00:02 AM
At Apartment Geofencing, we love when our team gets out into the industry and comes back with real intel you can actually use.
Juli Loomis