MME 2025- Elevating Multifamily Marketing, Together

On June 3, 2025, the multifamily marketing community gathered in Baltimore for a one-of-a-kind experience: Multifamily Marketing East (MME). Held at the beautiful Four Seasons Hotel, this invite-only event brought together top East Coast property management professionals for a day packed with inspiration, education, and connection—and we’re still buzzing from the energy in the room.

A Powerful Kickoff

The day began with breakfast and welcome remarks from MME organizer, Matthew Kilmurry (Founder & CEO, ApartmentGeofencing.com and Kurie) and Kelley Shannon (Managing Director, Marketing, CX, and Revenue Management at Bozzuto). Their message was clear: the future of multifamily marketing is bold, collaborative, and increasingly data-informed, and it starts at events like MME.

Keynotes from Industry Giants

Marco Muñoz – Google

Marco Muñoz, Senior Strategic Agency Manager at Google, set the stage with a keynote that delved into the evolving world of digital performance. Drawing on experience from Bloomberg Media, American Express, and E*TRADE, Marco discussed how AI and automation are reshaping media buying, and how marketers can use data to make smarter, more impactful decisions.

Anna Paccone – Hospitality Consultant

Later in the day, Anna Paccone, a seasoned hospitality marketing consultant, delivered a thought-provoking keynote that challenged the multifamily audience to adopt service-first principles. She explored how hospitality’s commitment to experience and personalization can elevate resident engagement, increase retention, and humanize the rental journey.

Sarah Cummins – Swellsville

Sarah Cummins, President of Swellsville, closed out the keynote block with an energizing session on personal branding. Her message was clear: in a crowded and competitive market, your personal brand is your most powerful tool. Sarah offered actionable strategies to refine messaging, amplify authenticity, and turn professionals into brand powerhouses.

Breakout Sessions That Moved the Needle

MME’s signature roundtable format provided attendees with the opportunity to delve deeply into the topics that matter most. Over two breakout sessions, 18 table discussions tackled real-world challenges, trends, and innovations shaping multifamily marketing.

AION Management- Kim Boland
Attribution Unlocked: Metrics, Identity & Marketing Impact
Unpacked the complexities of attribution, identity tracking, and proving the full value of multifamily marketing efforts.

Apartment Geofencing
Matthew Kilmurry – Leveling Up Your Personal Brand
Empowered marketers to craft authentic, memorable personal brands that drive visibility, influence, and long-term growth.

Leveraging Technology in Grassroots Marketing
Showcased how to combine hyperlocal tactics with digital tools to make grassroots campaigns more targeted, measurable, and scalable.

Buckingham Companies- Jillian Fikkert
From Spend to Strategy: Optimizing for Value at Every Level
Shared frameworks to align marketing spend with business outcomes and rethink campaign ROI at every stage.

Digible
From Generalist to Specialist: Redefining Multifamily Marketing Roles with Strategic Partners
Encouraged marketers to shift from “do-it-all” generalists to focused specialists through smart role design and collaborative partnerships.

Dyverse
Progress Over Perfection: The Art of Marketing Analytics
Tackled the chaos of fragmented data and overwhelming reports with strategies for finding clarity and driving informed decisions.

Grace Hill / Realync
Fostering Connection: Building Community Through Engagement and Wellness Programs
Explored the softer side of marketing with ideas for events and initiatives that create loyalty and a true sense of community.

Kurie
Trendspotting: What’s Next in Multifamily and How to Futureproof Your Marketing Plans
Explored how AI, automation, and emerging media trends are reshaping the industry—and what marketers need to stay ahead.

LIVEBe- Elaine De Lude
Elaine De Lude – The Modern Motivator: Keeping Teams Engaged, Empowered & Equipped
Discussed team culture and leadership strategies for building empowered, resilient marketing teams in a dynamic industry.

Lindsay Gallagher & Stephanie Ortiz
The Human Side of Multifamily Marketing: Building Brand Loyalty with Heart
Showcased how community involvement, authenticity, and cause-driven campaigns can foster emotional loyalty and brand love.

Michelle Jose
Leads That Lease: How to Market for ROI and Ownership Confidence
Centered on lead quality, campaign accountability, and building marketing strategies that directly support leasing performance.

Nurture Boss
Bridging AI Education & Practical Application
Provided practical insights on AI tools and how to adopt them safely, efficiently, and ethically within multifamily operations.

Pratum Companies-Wendy Simpson
Fresh Feeds, Stronger Brands: Creative Content That Connects
Focused on creative strategies to build brand consistency and engagement through content that resonates and performs.

Scully Company- Renne McIntyre
Renee McIntyre – Challenge First, AI Second: Using AI to Cure Marketing’s Biggest Headaches
Turned the AI conversation on its head by identifying pain points first—then matching solutions based on real marketing needs.

Toll Brothers Apartment Living- Terry Moody
Terry Moody – Tech That Talks: Streamlining Tools for Smarter Marketing
Encouraged marketers to clean up their martech stacks, eliminate tool bloat, and focus on systems that support smarter workflows.

Widewail
The Vendor Vetting Playbook: Perspectives from Both Sides
Shared best practices for evaluating vendors with transparency, asking the right questions, and building more successful partnerships.

Zipcode Creative
Reinvent Stodgy Old Community Events with Branded & Bespoke Marketing Experiences
Reimagined events as high-impact marketing tools aligned with brand identity, target audience, and the local community.

Zumper
Unlocking Fee Transparency: A Roadmap for Multifamily Marketers
Addressed the technical, legal, and communication challenges of fee transparency, equipping marketers to lead the conversation.

Each table featured expert moderators and presenters who shared key reflections during an end-of-day recap session, ensuring attendees walked away with a wide range of practical takeaways.

Sponsor Showcases and Lunch & Learns

Throughout the day, attendees explored dynamic Sponsor Showcase sessions or energized, bite-sized presentations where vendors had just three minutes to pitch their solutions. These fast-paced, no-fluff segments highlighted everything from breakthrough technologies to strategic services, giving marketers fresh insights and actionable takeaways to elevate their campaigns.

In addition to the showcases, sponsors also hosted Lunch & Learns, offering deeper dives through live product demos and interactive discussions. These sessions provided a valuable opportunity for attendees to connect directly with industry innovators and discover tools that can drive measurable results.

Looking Ahead

MME 2025 proved once again that the multifamily marketing community is full of smart, passionate, forward-thinking leaders. From the speakers to the breakout tables to every conversation in between, this year’s event was a powerful reminder that collaboration fuels progress and change.

🎯 Missed this year? Be sure to follow us for details on MME 2026—and if you’re a supplier looking to connect with this incredible audience, check out our websiet for incoming sponsorship opportunities.

Let’s keep the momentum going. The future of multifamily marketing is here—and it’s bold, collaborative, and community-driven.