3 Multifamily Marketing Insights That Should Shape Your 2026 Strategy
At Apartment Geofencing, we love when our team gets out into the industry and comes back with real intel you can actually use.
1 min read
Matthew Kilmurry
:
May 9, 2024 1:23:04 PM
It was so much fun to interview and catch up with Brian Hedge, a longtime friend I had the pleasure of hiring years ago. Now, he's making a difference at KETTLER as their Senior Director for Customer Experience.
Brian Hedge has been in the digital marketing space for the last 15 years, with the last 10 focused on multifamily (AvalonBay, Willowbridge). He recently transitioned to the Customer Experience role and serves as the Senior Director of Customer Experience at KETTLER.
During our LinkedIn Live session, Brian unpacked strategies for optimizing customer experience, and fostering leadership within operations. He explained the importance of empowering teams through consistent processes and leveraging resident and team feedback for continuous improvement. He also touches on the concept of placemaking, saying how placemaking not only shapes marketing strategies but also plays a crucial role in defining community identities.
Brian's expertise embodies Kettler's dedication to innovation and property management excellence. I'm excited to see Brian and the entire Kettler team continue leading the industry forward.
At Apartment Geofencing, we love when our team gets out into the industry and comes back with real intel you can actually use.
Most multifamily marketers know paid social is powerful, but too often, it’s one-dimensional. You run a few ads, retarget, and hope something sticks.
Retargeting is the comfort zone of digital marketing.