AptGeo introduces a Full-Funnel Paid Social Strategy

Social media advertising is one of the most effective ways to connect with prospective renters, but rising costs, stricter targeting restrictions, and limited attribution tools are making it harder than ever to generate real results.

If you're running Meta and Instagram ads for apartment communities, you’ve likely encountered these challenges:

• Higher ad costs and declining engagement rates
• Limited targeting options due to Meta’s housing ad restrictions
• Lack of real-world attribution, making it difficult to measure success beyond clicks

Multifamily marketers have long sought a competitive edge—Apartment Geofencing delivers it. Our new AptGeo Paid Social Audiences leverage location-based signals to unlock top-of-funnel targeting, seamlessly integrating with intent-based and retargeting strategies at the bottom. The result? A full-funnel approach that keeps prospective renters engaged at every stage of their journey.

What is our New AptGeo Audience?

Our new audiences combine location-based targeting with predictive data to help you advertise to prospects who are actively considering a move.

Unlike standard social media targeting, our audiences enable you to:

• Target real prospects who've demonstrated location-based intent.
• Avoid wasted impressions by ensuring ads reach prospects actively in-market
• Expand your reach with audience extensions based on consumer behavior, interests, and
  engagement patterns.

What is our new Predicted Movers Audience?

Most multifamily marketers focus on prospects actively searching for an apartment, but Predicted Movers allows you to reach potential renters before they even start looking.

Using advanced data modeling, Predicted Movers identify users who:

• Exhibit early signs of moving behavior (e.g., visiting moving companies, storage facilities, or home improvement stores)
• Have lease-end indicators based on historical rental trends
• Engage with online content related to moving, apartment hunting, or relocation

By building awareness before they enter the market, you gain a critical advantage—ensuring your property is top-of-mind when they're ready to lease.

Meta's Targeting Restrictions

One of the biggest challenges for apartment marketers is that Facebook has limited audience targeting for housing-related ads due to compliance regulations.

• You can’t target by zip code
• Demographic filters are restricted

These limitations make it harder and more expensive to reach the right renters.

Our Meta audiences help overcome these restrictions by using privacy-compliant location and behavioral data to reach prospects searching for a new apartment. This ensures your budget is spent on a more relevant audience—without violating Meta’s ad policies.

How to Measure Real-World ROI

Another major challenge with Facebook and Instagram ads? Limited tracking and attribution.

Traditional social media reporting only measures:

• Clicks
• Impressions
• Engagement

But what happens after someone sees your ad?

With Apartment Geofencing attribution tracking, you can measure impact, including:

- In-Person Visits – Track how many ad viewers visit your leasing office
- Online Activity – See how users move from ad exposure to your website

By going beyond click-based metrics, you gain a true understanding of your cost per lease and marketing ROI.

How Many Audience Types Are Included?

Our audiences are designed to maximize reach and efficiency, providing a full-funnel strategy for engaging potential renters.

1x Plan: 3 Audience Types

- AptGeo (New) – Target real prospects who've demonstrated location-based intent.
- Interest-Based –Use behavioral signals to reach renters based on their interests.
- Retargeting – Re-engage users who have previously visited your website or engaged with your content.

2x Plan: 4 Audience Types

- AptGeo (New) – Target real prospects who've demonstrated location-based intent.
- Predicted Movers (New) – Reach renters before they actively start searching.
- Interest-Based – Use behavioral signals to reach renters based on their interests.
- Retargeting – Re-engage users who have previously visited your website or engaged with your content.

By layering these audience types, you increase conversion potential while ensuring your budget is spent on high-intent prospects.

Why our new Audiences are a Game-Changer

These packages are a must-have upgrade-- an exclusive feature available only through Apartment Geofencing that takes your campaign beyond social media for maximum impact.

Why It Works:

• Exclusive to AptGeo – No other provider offers this feature.
• A True Full-Funnel Strategy – Reaches renters across multiple audience types to drive conversions.
• Cross-Channel Awareness – Extends location-based targeting beyond social ads to display, streaming TV, and digital channels.
• Consistent Brand Messaging – Reinforces your community's presence across multiple touchpoints, ensuring renters remember you when it’s time to sign a lease.

You’re not just running ads—you’re running a fully integrated, multi-channel campaign that keeps your property in front of renters at every stage of their decision-making process.

Ready to Get Started?

If you’re looking to generate more qualified leads and optimize your ad spend, taking advantage of our new audiences is the smarter way to advertise.

Contact our team today to book a demo, or learn more about these audiences today!