ChatGPT has generated a lot of buzz on the internet, but how can multifamily operators take advantage of the new technology?
First, what is ChatGPT?
It is a wickedly intelligent, open-source chatbot where users can input their inquiries à la Ask Jeeves and receive coherent responses. AND they can further continue refining their answers by following up with additional requests.
The best part? No coding required.
Mike Whaling, president and founder, 30 Lines tells GlobeSt.com, “I love it as a tool to help generate, clarify, and edit ideas,” and it can serve as a great asset to help generate marketing pitches. Whaling has also found success in facilitating email communications to residents by reducing the amount of time needed from staff to complete this task.
ChatGPT opens a portal to search queries that rely on a natural language model vs. search keywords. And human-machine interactions will likely evolve away from clicks and code to typed commands.
This is where ChatGPT can truly shine for multifamily marketing:
Delegating logistical-oriented communications such as resident emails meant for immediate consumption is a stellar example showcasing ChatGPT’s potential application. ChatGPT can also quickly generate social captions for social media. For content creators, it can be a great time-saving tool for non-evergreen communication where originality and SEO duplication are not a cause for concern.
Only time will tell if ChatGPT will make SEO irrelevant.
We asked the source: How can multifamily marketers use ChatGPT?
We asked. And ChatGpt responded:
Multifamily marketers can use ChatGPT in a variety of ways, including:
1. Generating personalized and engaging content for social media and email campaigns. Answering frequently asked questions from potential renters on the company's website or social media platforms.
2. Generating descriptions and summaries of the properties and amenities for listings on rental websites.
3. Automating customer service interactions on messaging platforms.
Creating chatbots to assist with scheduling tours and answering questions during the leasing process.
4. Generating personalized and automated responses to customer inquiries and feedback.
5. Generating and analyzing customer sentiment data.
6. Creating personalized recommendations for properties and amenities.
It's important to note that, as a language model, ChatGPT can be used in any way that requires text generation, but the more specific the task, the more accurate the output will be.
ChatGPT and wide-scale adoption concerns:
ChatGPT is still a novel technology and its use leaves much to speculation. For example, as ChatGPT becomes more widely adopted among marketers, will multifamily marketing pitches and communications start sounding repetitive? How will brands differentiate themselves when everyone is using the same AI tool to gain an edge? And how will content writers' role evolve as ChatGPT reaches wider-scale adoption?
Our verdict: ChatGPT is creepy magical technology.
You know what else is creepy magical technology? Geofence marketing.
Geofence marketing for apartments is another powerful multifamily marketing tool to reach prospective renters. It uses the most advanced location-based technology on the market to deliver ads across all devices, including smart TVs using mobile location data.
Geofences can be drawn around real-world points of interest including:
- Competitor properties
- Top local employers
- Nearby events
Submit your inquiry below or schedule a meeting with one of our geofencing experts to see how geofencing can help your multifamily property generate demand.
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