Where Does Location Based Marketing and Streaming TV Fit in the Multifamily Digital Marketing Landscape?

Matthew Kilmurry

In a dynamic conversation between Jean Flors, Lead Generation Manager at Bozzuto, and Matthew Kilmurry, Chief Marketing Officer at ApartmentGeofencing.com, the digital marketing landscape for multifamily properties is explored in depth. This discussion sheds light on the role of geofencing technology in the context of other advertising channels such as paid search, social media, and digital advertising. By delving into real-world examples and sharing valuable insights, Flors and Kilmurry provide a comprehensive understanding of the effectiveness of geofencing in reaching hyper-local audiences in a cost-effective manner.


As the Lead Generation Manager at Bozzuto, Jean Flors brings a wealth of expertise and experience in the multifamily industry. Bozzuto, a prominent player in the real estate market, has recognized the potential of geofencing technology to drive top-of-funnel awareness and engage with hyper-local audiences effectively. Through their collaboration with ApartmentGeofencing.com, Flors and Kilmurry have uncovered innovative strategies that leverage geofencing to achieve their marketing objectives.

Matthew Kilmurry, the Chief Marketing Officer at ApartmentGeofencing.com, brings extensive knowledge and a deep understanding of geofencing technology's capabilities. With an emphasis on cost-effectiveness and hyper-local targeting, ApartmentGeofencing.com has been at the forefront of utilizing geofencing to deliver remarkable results for multifamily marketers. By employing cutting-edge techniques and constantly evolving their approach, ApartmentGeofencing.com has become a trusted partner for industry leaders like Bozzuto.

During the discussion, Flors and Kilmurry explore the digital marketing landscape for multifamily properties and provide insights on where geofencing fits in alongside other advertising channels. They discuss the challenges faced by traditional methods like paid search and social media advertising, highlighting the limitations in targeting, cost, and audience reach. Geofencing technology, on the other hand, offers a solution that effectively addresses these challenges.

With geofencing, multifamily marketers can precisely target their desired audience in hyper-local areas. By setting up virtual perimeters around specific locations, such as competitor properties or popular community gathering spots, geofencing enables marketers to deliver tailored messages to individuals within these boundaries. This level of specificity ensures that advertising efforts are highly relevant and impactful, leading to better engagement and conversion rates.

The conversation also dives into the cost-effectiveness of geofencing compared to other digital advertising channels. Traditional approaches often require significant financial investments, such as high minimum spends and ongoing costs to maintain visibility. Geofencing, on the other hand, offers a cost-effective alternative by allowing marketers to allocate their budgets efficiently and reach audiences that are more likely to convert. The ability to target hyper-local audiences helps reduce wasted advertising spend and ensures that every dollar is invested wisely.

Moreover, Flors and Kilmurry highlight a new case study on Streaming TV advertising within the multifamily industry. The case study showcases how Bozzuto and other industry leaders are leveraging geofencing technology to drive awareness and engage with their target audiences effectively through streaming TV platforms. By delivering compelling video commercials to viewers on popular channels, multifamily marketers can captivate their audience and showcase the unique selling points of their properties.