- Mar 10, 2021
- 1 min read
Where Does Location Based Marketing and OTT_CTV Fit in the Multifamily Digital Marketing Landscape?
Jean Flors, Lead Generation Manager, Digital Marketing at Bozzuto, and Matthew Kilmurry, Chief Marketing Officer at ApartmentGeofencing.com, discuss the digital marketing landscape for multifamily and where geofencing fits among paid search, and social and digital advertising. Learn how Bozzuto, and others, are using this technology to drive top-of-funnel awareness to hyper-local audiences in a cost-effective way, including a new case study on OTT/CTV advertising.