The Marketing Show with Matthew Kilmurry & Moshe Crane

In my latest LinkedIn Live, I had the pleasure of interviewing Moshe Crane, Vice President of Branding and Strategic Initiatives at Sage Ventures.

Getting to know Moshe

In my recent LinkedIn Live interview, Moshe brought insights into how marketing principles can attract top talent and shape an authentic employer brand. We discussed how marketing principles can significantly transform recruitment by focusing on storytelling and personalization, and that marketing aims to connect products with the right audience, recruitment marketing aligns a company’s values and opportunities with the ideal candidates. By treating candidates like customers, companies can create a compelling narrative that resonates.

In such a competitive industry, we discussed the importance of differentiation. One of the most effective strategies highlighted was showcasing company culture and values through transparent, engaging content. Videos, employee testimonials, and behind-the-scenes glimpses into day-to-day operations are powerful tools for making an authentic impression. Moshe also shared his insights into the role of digital marketing in attracting not just residents but also employees. Platforms like LinkedIn, Instagram, and even niche job boards are essential for targeting specific demographics. Paid ads and organic content, when used effectively, can position a company as an industry leader and an employer of choice.

Through his thoughtful strategies and innovative approach, Moshe is leading Sage Ventures in redefining recruitment in multifamily. His passion for both branding and people was evident throughout our discussion, leaving us with valuable lessons on how marketing can create meaningful connections not only with customers but with employees, too.