TV and Radio Have Gone Digital – What Does That Mean for Apartment Marketing? AIM Reinvent


TV and radio have never been viable advertising mediums for multifamily. Big radiuses, poor targeting, expensive minimum buys, and limited attribution made for too much waste. Now the evolution of geofencing is here in the form of streaming TV and audio. Hyper-target prospects touring competitors or website visitors with a video commercial on channels like Discovery or an audio message on apps like Spotify. And the best part? With cross-device matching, you can measure how many people convert on your website or visit your property.


Geofencing technology allows for precise and hyper-targeted advertising campaigns, revolutionizing the way multifamily marketers engage with their target audience. By leveraging geofencing capabilities, marketers can now specifically target prospects who are touring competitor properties or have previously visited their own website. This level of granular targeting enables marketers to deliver impactful video commercials on popular streaming TV channels like Discovery or convey compelling audio messages through popular audio apps like Spotify.

One of the most exciting aspects of geofencing advertising is the ability to measure its impact and effectiveness. Through cross-device matching, marketers can track and measure key metrics such as website conversions and property visits directly attributed to their geofencing campaigns. This level of attribution provides valuable insights into the success and ROI of advertising efforts, enabling marketers to make data-driven decisions and optimize their campaigns accordingly.

With geofencing technology, multifamily marketers can transcend the limitations of traditional TV and radio advertising. They can now reach a highly targeted audience, ensuring that their message is delivered to the right individuals at the right time. By maximizing the efficiency of their advertising spend and reducing waste, geofencing empowers marketers to achieve greater marketing success and drive tangible results.

Beyond the enhanced targeting capabilities, geofencing offers multifamily marketers the opportunity to engage potential residents through innovative and immersive advertising experiences. With streaming TV, marketers can captivate prospects with visually appealing video commercials that showcase the unique selling points of their properties. Similarly, audio messages on popular music and podcast platforms create a seamless integration of advertisements into the user experience, fostering a connection with the audience.

In conclusion, geofencing technology has transformed the advertising landscape for multifamily marketers, addressing the limitations of traditional TV and radio mediums. The precision targeting, improved attribution capabilities, and immersive advertising experiences offered by geofencing through streaming TV and audio platforms have unlocked new opportunities for marketers to connect with their target audience. By harnessing the power of geofencing, multifamily marketers can optimize their advertising efforts, minimize waste, and drive measurable results in their quest to attract and convert prospective residents.