Why Retargeting Alone Won’t Fill Your Leasing Funnel
Samantha Allen: Dec 8, 2025, 9:00:00 AM
Retargeting is the comfort zone of digital marketing.
The Renters You’re Missing: Why Waiting Until They Search is Too Late
Samantha Allen: Nov 24, 2025, 8:00:02 AM
If you’re waiting until renters start searching, you’re already too late.
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The Truth About “Set It and Forget It” Campaigns in Multifamily Marketing
There’s a comforting idea in marketing that once you’ve launched your campaigns, you can sit back and watch the leads roll in.
Keys Without Keepers: The Challenge of Oversupply in Multifamily
When a flood of new apartment buildings is under construction, one might assume prospects would breathe easier: more options, more competition,...
MME 2025- Elevating Multifamily Marketing, Together
Juli Loomis: Jun 23, 2025, 2:23:16 PM
On June 3, 2025, the multifamily marketing community gathered in Baltimore for a one-of-a-kind experience: Multifamily Marketing East (MME). Held at...
AIM 2025: What We Learned, What’s Next
Phil Sewall: May 8, 2025, 1:32:40 PM
I entered the multifamily space in 2023, and this was my first trip to AIM. Let me just say: I’ll always think of my time in this industry as life...
The Marketing Show with Matthew Kilmurry & Jay Harris
Matthew Kilmurry: Mar 28, 2025, 10:37:48 AM
I had the pleasure of sitting down with Jay Harris, Marketing Director at Hudson Cook.
AptGeo introduces a Full-Funnel Paid Social Strategy
Juli Loomis: Mar 4, 2025, 10:40:58 AM
Social media advertising is one of the most effective ways to connect with prospective renters, but rising costs, stricter targeting restrictions,...
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Exploring Sora: A Sneak Peek at Sora's Potential
Matthew Kilmurry: Feb 25, 2025, 7:53:49 PM
If you have ChatGPT Pro and haven't tried Sora yet, you need to try it pronto!